It's one thing to have an active Website Marketing Strategy in place which is providing sales and enquiries from your website but this can only be maximised if statistics are being recorded and regularly Analysed.
Our Statistics & Analysis Service is made up of three key elements.
1. Statistics
We implement the mechanisms to record meaningful statistics for your website and any additional marketing activity you may be undertaking.
Information is recorded about the below and more
Popular Content
Unique Visitors
Geographical Location
Dates & Times
Search Engine Keywords Use
Pay Per Click Campaign Success
We can also record ongoing information regarding your competitors products and services to provide additional insight into market trends
2. Analysis
On a regular basis the captured information is analysed by ourselves to ensure nothing is out of the ordinary as this can be critical to spot potential problems including any reduction in visitors or any unanticipated significant increase to visitors as either of these can significantly effect your business.
Our analysis can help determine
Actual Keywords Used to find the site
Actual Keywords Used to find the site and resulted in sales
Pages which are being viewed and those that are not
Sites linking to you
Success of ongoing Marketing Campaigns
3. Discussion
At pre-defined intervals which are dependent upon the scale of your Website Marketing Campaign we meet up with you to go through the Statistics & Analysis along with our recommendations.
Recommendations can include
Focus on Marketing additional areas of the site
Adjustments to the site or advertising campaigns to increase effectiveness
New products / services to offer
Re proposition existing products and services
Increase / Decrease prices
If you are looking for someone to take ownership of your online activity as if it was their own please call us on 01226 698 556.